Why add behaviour analytics?

When I first built my portfolio, most decisions around layout and navigation were based on what I thought made sense. I knew the site worked, but I had very little visibility into how people were actually using it.

I recently integrated Microsoft Clarity to change that. Instead of only seeing page views, I can now understand how visitors interact with the site.

The benefits

For a portfolio, this helps answer simple but useful questions:

• Are people actually looking through the site?

• Which sections get the most attention?

• Are important sections being ignored?

• How far do people scroll?

What it changed

It changed how I think about deployment. Getting an application into production isn't necessarily the end of the project.

Observing how people use it gives you real data that can help improve the design and user experience.

My portfolio is a small application, but it gives me a useful place to experiment with ideas that also apply to larger systems: build, deploy, observe and improve.